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Caprock Creative
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Caprock Creative
ABOUT
SERVICES
WORK
Blog
CONTACT
LOUNGE
ABOUT
SERVICES
WORK
Blog
CONTACT
LOUNGE
Everything We Know We Learned From Van Halen
Chad Stockton 4/2/25 Chad Stockton 4/2/25

Everything We Know We Learned From Van Halen

Those four guys from Pasadena made a ton of great music and some very questionable choices. And we’ve learned a lot from them. You could call it our Tao of Van Halen.

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Renovations & Repositioning: Set Your Hotel Up for Success
Chad Stockton 3/3/25 Chad Stockton 3/3/25

Renovations & Repositioning: Set Your Hotel Up for Success

The bathrooms have been updated, the carpet replaced, and the lobby refreshed–your hotel looks and feels like new, but does your brand still convey an old story?

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What Makes a (Good) Hotel Brand Guide?
Mike Metz 2/14/25 Mike Metz 2/14/25

What Makes a (Good) Hotel Brand Guide?

When done well, brand guides are more likely to help brands achieve a desired perception.

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Tap into Our Favorite 2025 Travel Trends
Chad Stockton 1/22/25 Chad Stockton 1/22/25

Tap into Our Favorite 2025 Travel Trends

New year, new travel trends!

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Caprock Creative is a full-service agency focused on hotels, hospitality, travel, and tourism.

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