You’ve established your positioning and defined your story, now what? Here are 3 smart ways you can start to (and continue to) activate your hotel positioning and make sure it doesn’t just end up as another forgotten PowerPoint deck.

Those four guys from Pasadena made a ton of great music and some very questionable choices. And we’ve learned a lot from them. You could call it our Tao of Van Halen.

The bathrooms have been updated, the carpet replaced, and the lobby refreshed–your hotel looks and feels like new, but does your brand still convey an old story?

When done well, brand guides are more likely to help brands achieve a desired perception.

New year, new travel trends!