Brooks Brothers

Of Rogues & Gentlemen

This was content marketing before that was even a thing. In dusting off one of America’s oldest brands, this project set out to reach a younger audience for Brooks Brothers through a blog and social media. All of the content was approached like a men’s magazine—with style tips, lifestyle advice, how-to articles, and anything associated with living the “Brooks” life. The blog has since been sunsetted by Brooks Brothers, but at the time it was considered by many to be the “Gold Standard” for content marketing.

*Please note, this work is founder experience and was not completed under CAPROCK Creative.