The Confident Man
What started out as a brand voice exercise, turned into a 360 campaign, complete with digital, print, social and videos. With the mantra "Stop trying so damn hard," the new brand gave Conair for Men a unique voice in the marketplace and a strong visual presence in a crowded sector.
*Please note, this work is founder experience and was not completed under CAPROCK Creative.
Conair for Men “On trying to hard” video
Conair for Men “On sports” video
“Confident Man” print ads
“On grooming” video
“On dating” video
“Confident Man” digital ads
“When Life Gets Hairy” poster series
“On nightlife” video
Conair for Men “Elevator”
“When Life Gets Hairy” poster series
“Confident Man” print ad
“Confident Man'“ social content
Conair for Men “Yoga”
Conair for Men “Fives seconds is a long time”
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