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Over 30 hotel brands? An all-new umbrella loyalty brand? And one single app for 120 million members?
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In 2019, we became the AOR for Marriott Bonvoy Mobile Marketing. And in just a few short months, we launched a far-reaching omnichannel acquisition campaign, created dozens of in-hotel materials, piloted two new programs, redesigned a website, and created a library of video and photo assets for use across all 30 Marriott Bonvoy Member brands.