discover What’s Inside
This campaign helped launch a new brand of independent hotels for Hilton called Curio Collection. Each hotel in the collection is unique–often with its own rich history. The campaign embraced the idea of telling unique stories in these one-of-a-kind hotels that included a brand video, print ads, commercials, property videos and countless social assets. The brand’s sexy black-and-white aesthetic helped create an air of intrigue and mystery that stands out among other hotel brands.
*Please note, this work is founder experience and was not completed under CAPROCK Creative.
“I am Curio” brand video
Hollywood, FL Curio brand photoshoot
“Discover What’s Inside” :30 spot
Providence, RI Curio brand photoshoot
Curio print ads
Gavin Degraw “Discover What’s Inside” promo video
Los Angeles/Malibu, CA Curio brand photoshoot
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