Napapijri

Discovering style.

Though Napapijiri has strong brand recognition in Europe, they were still mostly unknown in the U.S. and needed to increase their social presence here. As a way to introduce their unique take on apparel--innovative, stylish materials combined with the transforming visions of famous explorers and their expeditions--#WorldOfThanks was created. It invites users to share their travel stories via Google Maps, and pushes fresh content to U.S. audiences on Facebook and Instagram. In addition, a microsite was created as a hub for consumers to be immersed in the brand’s social and style.

*Please note, this work is founder experience and was not completed under CAPROCK Creative.