UNRIVALED
With ticket sales lagging from recent sanctions, Penn State Football wanted a branding and ticketing campaign to “put butts in seats.” The result is a campaign that is authentic, raw, emotional, and true to State College.
*Please note, this work is founder experience and was not completed under CAPROCK Creative.
“Unrivaled” brand video
“The Reason” TV spot
“New Era” season intro video
“Unrivaled” print ad series
“Unrivaled” season schedule poster
“Unrivaled” Gameday covers
“Unrivaled” schedule microsite
“Unrivaled” ticket display ads
“Unrivaled” social posts
“Unrivaled” mini poster
“Signing Day” materials
“Unrivaled” Blue-White Game materials
“Unrivaled” 2015 evolution
Original “Unrivaled” hand-stenciled logo
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